The Pop Top.
An environmental
and consumer revolution.
Preferred by 91.6% of users*
The straw-free reality.
The Pop Top is a drinking innovation which addresses the major concern of a generation. The straw. With excessive packaging recognized as an environmental and corporate villain, the Pop Top eliminates straws while also completely re-shaping the ‘to-go’ drinking experience. Robust manufacturing and production runs have been successful. Worldwide patents secured. Straw-free is a sustainable and commercial reality.
Road-tested
by experts.
Extensive consumer trials across major US cities including San Francisco, LA, Dallas, Atlanta, Sacramento and Berkeley have demonstrated demand for the Pop Top. Feedback and results simultaneously embrace the Pop Top’s environmental ethos and new drinking experience.
2019 consumer trial snapshot*
The Pop Top experience
91.6% of users prefer the Pop Top to what’s currently available
8/10 users are likely to choose the Pop Top over a traditional straw-lid combination
Pop Top’s functionality
93% of users rate reduced spills as highly desirable**
85% of users regard environmentally-friendly disposability as very important**
75% value having a beverage kept at the intended temperature (hot or cold)**
*Research was conducted across six USA cities in December 2019 under the direction of Dr Janine Williams, Lecturer in Marketing, Postgraduate Program Director, Wellington School of Business and Government. Dr Williams consulted on the development of this market research and cross-checked that the data collected by Milton Innovations, was accurately entered into the database.
** Rated importance as at least 7/10
Recyclable
Made from fully recyclable materials.
Tight Seal
Seal closes tightly to minimise spills.
One hand open/close
Can be opened and closed with one hand.
Temperature
Can handle hot and cold beverages.
How the Pop Top impacts the bottom line.
Reduced overheads
Lid with built-in spout removes SKUs and costs. No straws, wrappers or dispensers required and significantly reduced cartons and packaging costs.
Streamlined supply chain. Fewer components means dramatically reduced freight, distribution and handling costs.
Frees-up valuable in-store real estate.
Increased sales and brand loyalty
Be first to market with a game-changing straw-free offering.
‘Own’ and leverage innovation, environmental and social responsibility story across all communication platforms.
Attract new customers seeking a guilt-free, environmental alternative. Earn and retain brand loyalty.
Our design and environmental vision
Milton Innovations recognised the global explosion of ‘to-go’ consumer culture, and the corresponding surge in packaging pollution. Resolving this in a commercially viable way has been our mission for the last five years. Today, Milton’s flagship Pop Top redefines the disposable lid category - from production and supply chain through to the way consumers use and dispose of the lid. The Pop Top is tested, trialled, patented and ready for market.
Our philosophy was simple:
“Let’s re-imagine the entire takeout drinking category and eliminate one of the planet’s greatest environmental threats. In engineering a straw-free alternative, let’s also give consumers a drinking experience to get excited about and give brands a fresh new marketing platform.”
Who we are
Along with some of the world’s most notable technology, film and food enterprises, Milton Innovations has its origins in New Zealand. We are a Packaging Design business specializing in solving issues through innovation and collaboration. Where appropriate we partner with best-practice market specialists to take proven IP and concepts to market. Today we are working with a number of organizations in the US. Our key manufacturing, IP and commercial network is also based here.
FAQs: Pop Top (single-use)
Where is the Pop Top made and warehoused?
The product will be manufactured in the USA by leading suppliers to the QSR sector, and will be available nationwide (USA) via a network of proven and established logistics operators.
Which materials is the Pop Top made from?
The Pop Top is available in both Polypropylene (PP) and Polyethylene (PET) for cold beverage use. For hot beverages applications, the Pop Top is supplied in Polypropylene. We’ll be happy to talk with you about your material requirements, intended usage and preferences.
What is the post-consumer content in the lid?
We are committed to optimising the life-cycle advantages through the materials we use and manufacturing best practices. We can work with you to accommodate recycling variables in your different markets, and provide product which meets your recycling requirements and capabilities. As waste management infrastructure continues to evolve, we are seeing more and more opportunity to introduce more post-consumer material usage into our product lines.
News & Media
Jason Wood talks with Callaghan Innovation about Milton’s roots and vision.
Addressing packaging pollution with innovation and a can-do mindset.
News
2024
Chinese Patent Granted - ‘A Lid for a Container’
2023
United States of America Patent Granted - ‘A Lid for a Container’
‘Pop Swap’ Reusable lid developed and trialled
Closed Venue reusable cup study undertaken
2022
Chinese Patent Published - ‘A Lid for a Container’
2021
Canadian Design Registration Granted
United States of America Design Registration Granted
2020
Chinese Design Registration Granted
New Zealand Design Registration Granted
Japanese Design Registration Granted
Australian Design Registration Granted
European Design Registration Granted
Australian Design Registration Granted
United Kingdom Design Registration Granted
2019
In-Market Consumer Testing
Commerical sample production completed
We’d love to hear
from you.
If you’d like to hear more about the Pop Top for either hot or cold applications, and see working prototypes, please get in touch.
PHONE
NZ +64 27 335 6509
EMAIL
enquiries@miltoninnovations.com